Wizarding World App
The client had a new logo from Pentagram and wanted to a build a brand story and digital presence. We built multiple products that help their fans re-live the magical world of Harry Potter by leveraging technology, this is one of them - an app full of wonder for their fans.
When
Aug 2017 - Dec 2019
Role
DESIGN LEAD
Design systems ∙ Art direction
UX ∙ UI ∙ Client relationships
Delivered
App ∙ Experience principles ∙ Brand art direction ∙ Iconography + Illustrations ∙ Responsive web design ∙ App business strategy (pricing, loyalty, product) ∙ User testing reports + Iterative design sprints
“There’s Harry Potter stuff all over the internet, it’s hard to keep track of it all - I wish it could be in one place.”
Harry Potter Fan, 31
Huge Focus Group & Ethnographic Research
“I love this idea of breaking everything down to raw assets and then putting it back together in a new, never-done-before way.”
James Scott McKnight
Chief Creative Office, Wizarding World
Pushing the design language into a space that is accessible to everyone, from a die hard Potter fan to a 9 year old picking up The Philosopher’s Stone for the first time
The Canvas is in constant motion - an evergreen magic presence
A design system of content cards that flexed to its template
Full sized card on the Canvas feed.
“I have read and re-read, watched and re-watched, and still I need more. More about the characters, the artistry.”
Harry Potter Fan, 23
Huge Focus Group & Ethnographic Research
“Duuuude…. if it can pull everything from my @pottermore profile I’d be so happy. House, Patronus, Wand type. OMG I THINK I MIGHT FALL OVER.”
Harry Potter Fan, 12
Huge Focus Group & Ethnographic Research
Building designs from the original Canon wherever possible
THE TEAM THAT MADE THIS MAGIC
ANNA PARELLADA • Associate design director
FELIPE MINELLA • House Illustrations
CLARA TUDELA • Gold Premium branding
ANDY THOMAS • Creative director
BAPTISTE DUMAS • Designs + Animations
GIORGIA XIA • Designs + Animations
JON WARD • Senior designer
KIERON LEPPARD • Experience design VP
TOM BLOOMFIELD • UX lead
NIS BJORN • UX lead
FELIX HORNOIU • Product designer
… and so many more!
If I’ve missed you I’m sorry 😔
Life lesson from this project.
Trust that when an answer is ‘No’ there is a better ‘Yes’ further down the line.
The client had a new logo from Pentagram and wanted to a build a brand story and digital presence. We built multiple products that help their fans re-live the magical world of Harry Potter by leveraging technology, this is one of them - an app full of wonder for their fans.