Bicester Village Collection
The client originally asked for a new website. We re-imagined a new brand experience for them.
When
Nov 2018 - Jun 2019
Role
DESIGN LEAD
Design systems ∙ Branding
UX ∙ UI ∙ Client relationships
Delivered
Experience principles ∙ Brand art direction ∙ Responsive web design ∙ Digital to physical strategy ∙ Content playbook
“It is a promise rather than a place. A promise of experiences and quality.”
Jackie Fionda
Group Marketing Director
“I want guests to find the Easter eggs, even if it’s just a thank you. It is all about those little things.”
Paul Willis
Head of Customer Projects
Surprising through motion
The physical Villages themselves are buzzing with life, we leverage videos and animation to reflect that vibrancy online.
“You can make a day trip out of it, you can do some shopping, eating, some sightseeing. It is more about experience than just about shopping.”
Anne Marie Verdin Mulot
Digital Marketing & Communications Director BV
Atoms. Molecules. Components. Templates.
And a whole lot of heart.
THE TEAM THAT MADE THIS MAGIC
GABRIEL FREITAS • Animations + Design
HARI BAJWA • Copywriting + Moral support
JASON CONNOLLY • User experience
JOE ROBINSON • UX and Animations
Life lesson from this project.
Pause.
Take a step back.
Look at the bigger picture.
How can you tell the story better?
Dive back in.
The Bicester Village Shopping Collection’s site launched in Q1 2020 and is even more beautiful in the flesh, have a poke around.