12 Elves of christmas Wrapping paper
Art direction / Design
As part of the Sapient 2013 company Christmas card, we gathered 12 designers to craft a wrapping paper for each of the 12 Sapient country locations - this one was based on Sweden. Reflecting their eco friendly nature and minimalist aesthetics, we created a wrapping paper that could be re-used as a colouring in sheet for children. The style is adopted from IKEA's instruction manuals and filled with lovable Swedish things from crayfish to cinnamon buns and came with matching stickers in Sweden's colours.